Radio Team Report - Table of Contents

Report Contents

Executive Summary

Objectives and Organizational Structure
Campaign Objectives
The Team

Congregations
Different Congregations, Different Results

Radio Station Selection

Advertisements Goals and Schedule
Proposed Advertisements Schedule

Advertisements
Guidelines for WABE 90.1FM
Creating the Ads
WABE's Approval of the Ads

Phone Number
Full Time Receptionist
Land Line or Cell Phone?

Welcoming Visitors
Results
Pre-Campaign Visitor Numbers

Website - www.gauu.org
Sense of "Face"
Sense of "Place"
Content on Website
Tracking the "Hits"
Most Frequented Webpages
Technical Details
Observations

Finances
Income and Expenses

Project Calendar

Recommendations for Future Campaigns

APPENDIX A
Tracking Tools
Visitor Form
Quick Facts
Newsletter Article
Funds Request Form

APPENDIX B - Phone Script

APPENDIX C - Phone Call Log

APPENDIX D - Advertisement Times

APPENDIX E - Website Data

APPENDIX F - Feedback from Participants

APPENDIX G - WABE 90.1FM Demographics

APPENDIX H - Reference Material
Other Announcements
Definitions of Unitarian Universalism
Mid-South District Board Support
Georgia Congregational Profiles