Radio Team Report - Project Calendar

Project Calendar

Project Calendar

11/14/01	District President proposes district-wide NPR campaign
12/01	District Communications Committee researches past efforts and funding
1/14/02	Radio Team begins developing Pilot Program
2/16/02	Radio Team receives support and financial pledge from District Board
2/21/02	Radio Team receives support and financial pledge from metro Atlanta congregational ministers
3/15/02	Radio Team submits application for UUFP grant
7/02	Radio Team is awarded UUFP grant w/ challenge grant
5 - 8/02	Congregations gather past visitor data (2000, 2001, to current)
9/3/02	Advertising campaign begins and congregations begin tracking visitors for campaign
11/30/02	Advertising campaign ends
12/02-1/03	Congregations track visitors for post-campaign data
2/20/03	Radio Team presents final report to metro Atlanta congregational ministers
2/22/03	District Communications Committee presents final report to District Board
2/24/03	Radio Team distributes final report to congregations, districts, UUA, and loads information to website (www.gauu.org)

Scheduling an advertising campaign on the radio takes a great deal of educated guessing and flexibility. If a specific deadline is important (eg, announcing an event to attract visitors), then budget ample time for creating the ads and getting them approved by the radio station and ready for airing. If you think you've budgeted enough time, add 2 weeks for buffer.