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Greater Atlanta
Unitarian
Universalist
Congregations
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Finances
Funding for this pilot program was discussed in October 2001. After exploring the options of adverting on all PBS/NPR stations in the Mid-South District, it was painfully apparent that such an extensive campaign would not be financially feasible. That exploration raised the pivotal question: "Is it WORTH advertising on PBS/NPR stations?" Thus this project's concept evolved into a pilot program that would measure the effectiveness of such advertising, albeit in a much smaller, targeted area.
The Radio Team determined that three key investing groups were required: the congregations that would participate in the program, the Mid-South District, and a grant from the Unitarian Universalist Funding Program.
The Radio Team met with the ministers of the targeted congregations and described the pilot program in great detail. The ministers were enthusiastic and supportive. They all pledged the minimum $200 as each congregation's investment at that initial meeting, constituting more than 10% of the proposed budget of $18,000.
The Mid-South District Board voted to unanimously support this project in February 2002, investing $1,500 or just under 10% of the proposed budget.
With $3,000 pledged, the Radio Team submitted a grant proposal to the Fund for Unitarian Universalism (www.uua.org/uufp), requesting $15,000. We were awarded $7,000 with a $3,000 challenge grant. The Radio Team solicited the targeted congregations and the District Board, and raised an additional $3,000 to obtain the challenge grant. We re-worked our original schedule and planned expenses to trim $2,000 from the proposed budget to accommodate the raised funds of $16,000.
Income and Expenses
Here is a brief overview of the income and expenses of this pilot program:
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Income
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Expenses
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| UUFP Grant |
$7,000 |
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WABE |
$11,095 |
** |
| UUFP/matching |
$3,000 |
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Phone |
$305 |
| Mid-South District |
$3,000 |
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Website |
$ 300 |
| Congregations |
$3,030 |
* |
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Administrative |
$ 100 |
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| Total |
$16,030 |
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Total *** |
$ 11,800 |
* Several individuals donated funds to support this program (Appendix a, Tracking Tools, newsletter article that congregational representatives published, soliciting support).
** Roughly $3,000 was saved by (1) 2 weeks of bonus ads (page 10, Advertisements), and (2) not paying a stipend for administrative help (answering phones, processing final report).
*** Not all expenses were accounted for at the time of this report. Substantial expenditures for copying and postage are unknown at publication date. Funds remaining will be distributed to the investors of this program.
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