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Greater Atlanta
Unitarian
Universalist
Congregations
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Appendix E - Website Data
| Period1
|
Ads |
Visits |
Visits/Ad |
Pages |
Pages/Ad |
Cost |
Cost/Visit |
Cost/Page |
| 6-9am - MornEd |
18 |
35 |
1.9 |
\ |
268 |
14.9 |
\ |
3920 |
112.00 |
\ |
14.63 |
\ |
| 9-noon - SecCup |
14 |
49 |
3.5 |
4.1 |
467 |
33.4 |
31.5 |
2100 |
42.86 |
46.31 |
4.50 |
5.97 |
| noon-4pm |
0 |
46 |
|
/ |
274 |
|
/ |
0 |
0.00 |
/ |
0.00 |
/ |
| 4-7pm - ATC |
10 |
30 |
3.0 |
\ |
223 |
22.3 |
\ |
2450 |
81.67 |
\ |
10.99 |
\ |
| 7pm-midnight |
40 |
56 |
1.4 |
1.9 |
452 |
11.3 |
14.8 |
2625 |
46.88 |
52.32 |
5.81 |
6.85 |
| midnight-6am |
0 |
11 |
|
/ |
66 |
|
/ |
0 |
0.00 |
/ |
0.00 |
/ |
|
Totals
|
82
|
227
|
|
2.8
|
1750
|
|
21.3
|
11095
|
|
48.88
|
|
6.34
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This chart breaks down ads and web site visits by time of day, showing how many ads were run, how many visits to the web site and the total number of pages viewed during each time period. This same information is shown in the form of pie graphs below.
The “Visits/Ad” and “Pages/Ad” columns show the number of web site impressions per ad run during the time period, as well as overall during the two major time period division of the day. The “Cost” column shows the total cost for all ads run during that time period during the campaign. The “Cost/Visit” and “Cost/Page” columns show the total cost of ads during the time period divided by the number of visits or page views.
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